In response to demands from school caterers, parents and the FSA, for more healthy nutritious products that kids like, Premier Foods has redeveloped its range of canned pasta products under the Branston brand. Made with wholewheat pasta in a rich and tasty tomato sauce, the new Branston Pasta range is great for kids as part of a healthy diet. The new improved products, available from March, include: Branston Spaghetti Numbers, Branston Spaghetti Loops and Branston Short Cut Spaghetti.

According to the FSA’s new food based standards for school lunches, canned pasta can feature on the menu as part of the starchy foods group. At least one item for primary schools and two items for secondary schools should be made available from the starchy foods group every day and throughout the lunch service. To ensure the Branston Pasta range complies with the new school guidelines, the following recipe improvements have now been made and are highlighted on pack:

• Made with Wholewheat Pasta 
• Reduced Salt*
• Reduced Sugar*
• No Artificial Additives

*When compared to previous Crosse and Blackwell Spaghetti in Tomato Sauce

The new and improved Branston recipe is the same delicious recipe used in retail and has performed extremely well with kids in taste tests. The products are now healthier and tastier than ever and are therefore going to be extremely popular with kids and their parents. Branston Healthy Beans are also available in foodservice, which further demonstrates the healthy credentials of the Branston convenience range.

Branston Pasta is available in cases of 6 x 2.72kg.

Andrew Gaunt, Channel Marketing Controller Foodservice says:
“Branston is an iconic British food brand which is known and trusted by consumers. The launch of the new healthier and tastier Branston Pasta range increases Branston’s catering offering and provides schools with an extended range of meal solutions from Premier Foods. The range is compliant with the new school based standards for school lunches and is therefore great for kids as part of a healthy diet. Make sure you stock up today.”

For further information please contact your normal customer service contact or telephone 01406 367038

Notes to editors:

Premier Foods is one of the UK’s leading food companies with a turnover in 2005 of £789.7 million. Over 90% of UK households buy Premier Foods brands every year. The company operates across 35 categories and markets over 25 of the nation’s favourite food and drink brands including Quorn, Campbell’s, Batchelors, Ambrosia desserts and toppings, Loyd Grossman cooking sauces and Branston Pickle.

For trade press enquiries please contact:

Neil Brenson
Cirkle
T. 01494 683167
neil.brenson@cirkle.com